When Apollo Tyres was established in 1972, it was a single brand enterprise. Over the years, as the organisation grew and expanded its footprint across geographies, several brands either joined or were born into its fold. Today, the company owns 5 key brands — Apollo, Kaizen, Maloya, Regal and Vredestein.
While brands Apollo and Vredestein comprise of tyres across categories — from passenger and commercial vehicles to off highway tyres, the remaining 3 brands are more product category specific. Regal and Kaizen focus on the truck-bus tyre segment while Maloya continues to operate within the passenger vehicle tyre category.
Each brand from the company is equipped with its own distinctive visual language and targetted at a specific customer need. This approach has enabled Apollo Tyres to provide a wide range of products for various applications, across geographies — ending with a delighted customer.